Sales Development (SDR / BDR)
Conversion-focused sales development that protects your sales team’s time and improves close rates.
We act as the front end of your sales organisation, ensuring only sales-ready opportunities reach your closers.
- Lead qualification Rigorous qualification using BANT and MEDDIC frameworks to validate budget, authority, need, timeline, and commercial intent.
- Appointment setting Booking qualified meetings directly with owners, directors, senior managers, and procurement stakeholders.
- Pipeline reactivation Systematic re-engagement of dormant leads, historic enquiries, and stalled opportunities already in your CRM.
- CRM pipeline management Ongoing pipeline hygiene, deal tracking, reporting, and accurate forecasting to maintain commercial visibility.
Why Outsource – Sales Development (SDR / BDR)
Outsourcing sales development provides higher quality opportunities, better qualification discipline, and more efficient use of senior sales time.
UK buyers are selective and time-poor, and inconsistent qualification leads to wasted meetings and weak pipeline forecasting. Internal SDR teams often lack structured frameworks, consistent coaching, and clear KPIs, especially when leadership attention is pulled into closing and delivery. Poor SDR execution creates inflated pipelines, low conversion, and longer sales cycles across the whole organisation.
Outsourcing delivers trained SDR capability with consistent qualification frameworks and daily accountability, ensuring only sales-ready opportunities reach your closers.
Your Gateway to Scalable,High‑Performance Growth.
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Client Experiences That Speak for Themselves
“Alfora didn’t give us a strategy deck — they built our pipeline and closed deals. Within the first 90 days, we had qualified meetings in the UK market and a repeatable outbound engine running. They embedded directly into our team and owned the number, not just the process. This is execution-led growth, done properly.”
“We engaged Alfora to enter a new market and scale revenue fast. What stood out was their pace and accountability — sales delivery, RevOps, and AI systems all aligned from day one. They operate like an internal commercial team, not an external consultancy. Results came quickly, and they’ve become a core part of our growth engine.”
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